MittTube in Review

Posted by: Ion | April 15th, 2007 · 5:42 PM

BlogPI’s William Beutler takes an interesting look at the Romney YouTube campaign effort.

To recap, Romney was the first presidential candidate to embrace YouTube’s invitation for their 2008 YouChoose election spotlight feature. The effort features a short clip of Romney asking what the problems of the world are and invites webcam recorded responses. William actually watched all 54 of those responses. This is a commendable effort, as I lost interest about a third of the way into the first. If you haven’t an RSDM membership card, his summary of the responder perspectives is all you really need:

The single greatest challenge facing America today is Iraq, health care, education, fossil fuels, illegal immigration, corporations and Don Imus.
(BlogPI)

If so, Mr. Romney is badly off base in his message focus and development.

But once again this reminds us of the odd thing about modern political marketing: It seems that despite the larger campaigns more extensive budgets in this area, innovative new media strategies have become the hallmark of also-ran campaigns in the 21st century, starting with Howard Dean in 2004.

One side note: It might be a little unfair of Mr. Beutler to label well known Republican political consultant and blogger David All (with whom we had a brief debate earlier this month), as merely a “small business owner.”

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2 comments to “MittTube in Review”

the david all group | Blog Archive » Mitt’s YouTube experience:: websites, online marketing, political strategy, republican, April 16th, 2007 at 8:03 am:

• […] PostPolitical has some thoughts worth noting. digg_url=’http://www.davidallgroup.com/2007/04/16/mitts-youtube-experience/’; digg_skin = ‘’; digg_bgcolor = ‘#FFFFFF’; digg_title = ‘Mitt%27s+YouTube+experience’; digg_bodytext = ‘’; digg_topic = ‘’; Powered by Gregarious (21) […]

postpolitical » MittTube 2, April 16th, 2007 at 12:36 pm:

• […] David All takes a look at the comment section of the BlogPI YouChoose post (discussed earlier here) and makes a find. Apparently Stephen Smith was all over the thing: What I find most interesting is that Mitt’s eGuy, Stephen Smith, left a comment on Beutler’s post which tells me two things: 1. Smith is paying attention to what people are saying about his guy. 2. Smith has been given “permission” to be a “spokesblogger” for the campaign. (DavidAllGroup) […]

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